Privacy Policy

Information We Collect

We gather information that enables us to provide, personalise and improve the gaming experience we offer. This includes details you supply directly when creating an account, completing verification procedures, making deposits or withdrawals, or contacting our support team.

Personal Data

Typical categories include your full name, date of birth, residential address, email address, telephone number and payment information. Where required by law or licensing conditions, we may also request identification documents such as a passport or driving licence to verify your identity and prevent fraud.

Technical and Usage Data

During each visit to our platform we automatically collect certain technical information. This may comprise your IP address, browser type and version, device operating system, pages visited, time spent on the site, and referral sources. Such data helps us understand how our services are used and allows us to resolve technical issues quickly.

How We Use Your Information

We process personal data primarily to fulfil our contractual obligations to you and to comply with regulatory requirements that govern online gambling in the United Kingdom. This includes account administration, transaction processing, customer verification, responsible gambling monitoring, and the detection and prevention of fraud or money laundering.

We may also use the information to communicate important updates regarding your account, new features, or changes to our terms. Where you have given clear consent, we may send personalised marketing communications about bonuses and promotions that we believe will interest you. You retain the right to withdraw this consent at any time.

Sharing and Disclosure

We do not sell your personal data to third parties for marketing purposes. However, we may share information with trusted service providers who assist in the operation of our platform. These partners include payment processors, identity verification agencies, customer support software providers, and analytics services. All such parties are bound by strict contractual obligations to keep your data secure and to use it only for the purposes we specify.

Disclosure may also occur where we are legally obliged to do so, for example in response to a court order, regulatory request from the UK Gambling Commission, or to protect the rights, property or safety of Richprize Casino, our players or the public.

Cookies and Tracking Technologies

Our website employs cookies and similar technologies to distinguish you from other users, remember your preferences, maintain your session, and analyse site performance. Essential cookies are necessary for the platform to function correctly, while analytical and marketing cookies help us improve your experience and deliver relevant content.

You can manage your cookie preferences through your browser settings or by contacting our support team. Please note that disabling certain cookies may affect the functionality of certain parts of the site.

Data Security

We take the protection of your personal data seriously and implement appropriate technical and organisational measures to guard against unauthorised access, accidental loss, misuse or disclosure. These measures include encryption of sensitive information, secure servers, access controls, and regular security reviews. While no system can guarantee absolute security, we continually work to maintain robust safeguards.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law and regulatory obligations. Once the need for retention ends, we securely delete or anonymise the information in accordance with our internal data retention schedules.

Your Rights and Choices

You have the ability to access, correct or delete the personal data we hold about you, subject to legal and regulatory requirements. If you wish to exercise any of these rights or if you have concerns about how we have handled your data, please contact our customer support team. We will respond to your request within statutory timeframes.

Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices, technology or legal obligations. The revised version will be posted on this page with an updated effective date. We encourage you to review the policy regularly so that you remain informed about how we protect your information.

If you have any questions regarding this Privacy Policy or our data practices, please do not hesitate to contact our support team through the live chat facility or by email.